The International Herald Tribune and The Boston Globe report on the success of PCI-Media Impact's use of serial dramas in India

January 8, 2008 - Franziska von Scheven reports on the global use of radio to create social change in an article entitled: "Rwanda radio soap opera casts a healing spell." In her article, she notes the early success and pioneering role PCI-Media Impact has played in the field. She provides examples of how Tinka Tinka Sukh, one of our early Indian radio shows helped to encourage women's empowerment and better health, smaller family size and conversation.

This article first ran around the world in the International Herald Tribune, later running the Boston Globe in the United States.

The International Herald Tribune is a widely read English language international newspaper. It combines the resources of its own correspondents with those of The New York Times and is printed at 33 sites throughout the world, for sale in more than 180 countries. The Boston Globe is the most widely circulated daily newspaper in Boston, Massachuestts and is also owned by The New York Times Company.

Mother Jones magazine highlights PCI-Media Impact's
work on Chinese television drama

January 2, 2008 - The January + February 2008 issue of Mother Jones Magazine includes an article with examples about how television around the world has been used to address important social issues, such as HIV/AIDs, family planning, environmental conversation, and anti-smoking. PCI-Media Impact's Chinese television series, Bai Xing, is one of the examples cited in the article.

Mother Jones (www.motherjones.com) is an independent, non-profit magazine rooted in what it terms progressive political values and known for its investigative reporting. The magazine was named after Mary Harris Jones, a.k.a Mother Jones, a union activist and active opponent of child labor and self-described "hellraiser". Its stated mission is to produce revelatory journalism that in its power and reach informs and inspires a more just and democratic world.

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