     
Entertainment Summit III: Washington
DC
On November 15, 2005, PCI held the third
Entertainment Summit in Washington, DC. The summit brought
over 100 experts in public health and other social disciplines
together with creative, production, and executive leaders
from the Sesame Workshop, BBC World
Trust, Law & Order: SVU, and All
My Children to explore the value of integrating health
and social messages into entertainment programming and development
projects.
Over the past 10 years, PCI's long
running
Summit Series
has brought together media, government and health professionals
to discuss the power storytelling in the media. To learn
more click
here.
An archived live webcast of the event,
generously made possible by the Henry
J. Kaiser J. Family Foundation, can be viewed by clicking
here.
Summary of Summit's
Program:
Moderator: Irwin "Sonny" Fox,
PCI's Senior Consultant for US Programs
Opening remarks: Michael Castlen, Executive
Director, Population Communications International.
Panel I Discussion: “How entertainment
is being used to deal with social and health issues around
the world.”
Panelists:
Dan Victor , Executive Vice President,
International Global Strategy, Sesame Workshop
Karen Merkel, Director
of Education, BCC World Trust
Vicki Beck, Director,
Hollywood, Health & Society, USC Annenberg Norman Lear
Entertainment Center
Stephen Massey, Vice
President External Affair and Development, Transatlantic
Partners Against AIDS
Cady McClain, Actress,
formerly on As The World Turns and All
My Children
Panel II Discussion: “How do we know
it works? -- Research in the United States and around the
world defining the effectiveness of Education-Entertainment."
Panelists:
Professor Arvind
Singhal,Presidential Research
Scholar, Ohio University
Dr. Lewis Bernstein, Executive
Vice President , Education and Research, Sesame Workshop
Keynote Speaker:
Neal Baer , Executive
Producer, Law & Order: Special Victims Unit
An archived live webcast of the event, generously made possible
by the Henry J. Kaiser J. Family
Foundation, can be viewed by clicking
here.
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