My
Community builds on PCI-Media Impact's relationship with partners and
partner organizations throughout Mexico and Central and South
America. The initiative helps us develop new relationships
in the region and helps PCI-Media Impact create a formal network of mutually
supportive grass-roots organizations advocating for greater
rights and better health through the use of communications.
My Community is designed to produce new social change communications
strategies using radio and entertainment education through
training, seed grants and technical assistance. PCI-Media Impact teaches
local coalitions, including combinations of NGOs, service
providers, radio broadcasters and local government ministries,
how to use radio to support various issue-based campaigns
and programs that target their communities.
Watch for information announcing the Summer 2007 Training Workshops in preparation for the 2008-09 Roster. For information on previous trainings click here for English and her for Spanish.
The Program Design
Coalitions begin the program by participanting in one of
several Entertainment
Education and Social Marketing trainings. Participants actively
engage in all aspects and stages of production, including
the creation of a locally oriented values-grid; scriptwriting
exercises and the development of four demonstration scripts;
acting, directing and recording two of the shows; and post-production
activities. Using PCI-Media Impact's proven social change approach, thraining
participants design radio-based communications programs for
their communities in order to achide their preset goals in
furthering their target issue.
After completing the training, participants are eligible
to enter a competitive application process for seed grants
to produce their own shows. Our seed grant receipients have
come from all over Latin America, including Guatemala, Mexico,
the Dominican Republic and Peru, while most have created
programming to address sexual and reproductive health rights,
including women's empowerment and adolescent education, some
have worked on environmental issues and the access to health
care for migrants.
Finally, the coalitions begin producing and broadcasting
their own original programming. Shows typically include a
serial drama, a call-in segment and discussions with local
experts. The average show's duration can be between 30 and
90 minutes and the length of the season is between 24 and
50 weeks.
The Results
The impact results from the 2005-2006 roster of projects showed some impressive results. Below are three case studies on the impact these radio programs have had on their local communities.
Case Study 1: Guatemala – K’iche Youth Association (Asociación Juventud K’iche)
Case Study 2: Guatemala – Tan Ux’il Association (Asociación Tan Ux’il)
Case Study 3: Honduras – Honduran Association for Family Planning (Asociación Hondureña de Planificación de Familia)
Roster of Shows
The 2007-08 roster of shows plan 15 shows in Bolivia, Guatemala, Mexico, Ecuador, Peru, Honduras, and Nicaragua. A complete listing of the shows, partners, issues covered and countries can be found by clicking here.
The 2005-06 roster of shows ran 11 programs in Guatemala, Mexico, the Dominican Republic, Honduras, and Peru. For a complete listing of the programs, partners and countries click here.
What Participants are Saying
“El taller fue excelente y super-organizada. Aprendí mucho
y a la vez me divertí mucho. ¡Felicitaciones!” The
training was excellent and super-organized. I learned a lot
and had a lot of fun. Congratulations!
“El tiempo de grabación fue muy entretenido, alegre, y armonioso.” Recording
the radio dramas was entertaining, joyful, and harmonious.
“Hola amigos y amigas, les cuento que ya los extraño, cómo
se atreven a robar mi cariño tan fácilmente. Me temo que se debe
a que en el taller de PCI-Media Impact me encontré con pura gente valiosa y me siento
afortunado y agradecido con la vida. Por eso les saludo y espero podamos seguir
en comunicación, pues ya son parte de mi historia.” Hello friends,
I miss you already! How did you manage to rob my affection so easily? Thanks
to the PCI-Media Impact training I met people who are truly wonderful. I feel fortunate and
thankful for life. I send you my regards and I hope that we stay in contact now
that you are part of my life.
“Me gustó el convivir con personas entusiastas,
en sentirme en un ambiente de familia -- no sentí el
tiempo.” It was great living with such enthusiastic
people. I felt like I was with family and didn’t feel
the time going by.
“Ha sido un honor altamente privilegiado aprender
aspectos importantísimos de producción con
personas de gran calidad.” It was an honor and
a privilege to learn these very important aspects of production
with such great people.
“Todo está contenido en una palabra: EXCELENTE.
Todos los materiales son utilísimos. Muy buena calidad
de organización, logística y facilitación.” Everything
can be captured by one word: Excellent. The materials are
very useful. The organization, logistics and facilitation
of the training were great.
“Mi comentario es que no sea la primera y la ultima
vez este taller -- que se sigue buscando apoyo para otros
talleres para poder ir desarrollando.” I hope this
is not just the first or the last of these trainings and
that PCI-Media Impact continues looking for help to be able to offer more
trainings.
My Community is designed to produce new social change communications
strategies using radio and entertainment education through
training, seed grants and technical assistance. PCI-Media Impact teaches
local coalitions, including combinations of NGOs, service
providers, radio broadcasters and local government ministries,
how to use radio to support various issue-based campaigns
and programs that target their communities. 
Coalitions begin the program by participanting in one of
several Entertainment
Education and Social Marketing trainings. Participants actively
engage in all aspects and stages of production, including
the creation of a locally oriented values-grid; scriptwriting
exercises and the development of four demonstration scripts;
acting, directing and recording two of the shows; and post-production
activities. Using PCI-Media Impact's proven social change approach, thraining
participants design radio-based communications programs for
their communities in order to achide their preset goals in
furthering their target issue.
eceipients have
come from all over Latin America, including Guatemala, Mexico,
the Dominican Republic and Peru, while most have created
programming to address sexual and reproductive health rights,
including women's empowerment and adolescent education, some
have worked on environmental issues and the access to health
care for migrants. 
robar mi cariño tan fácilmente. Me temo que se debe
a que en el taller de PCI-Media Impact me encontré con pura gente valiosa y me siento
afortunado y agradecido con la vida. Por eso les saludo y espero podamos seguir
en comunicación, pues ya son parte de mi historia.” Hello friends,
I miss you already! How did you manage to rob my affection so easily? Thanks
to the PCI-Media Impact training I met people who are truly wonderful. I feel fortunate and
thankful for life. I send you my regards and I hope that we stay in contact now
that you are part of my life. 
“Todo está contenido en una palabra: EXCELENTE.
Todos los materiales son utilísimos. Muy buena calidad
de organización, logística y facilitación.” Everything
can be captured by one word: Excellent. The materials are
very useful. The organization, logistics and facilitation
of the training were great. 
